Oliver Smyth

Oliver Smyth is a seasoned marketing professional with extensive experience in retention marketing and customer insights. Currently serving as the Retention Growth Marketing Manager at Amplitude since May 2024, Oliver develops data-driven strategies to enhance customer loyalty. Previously, at Wisr, Oliver was instrumental in improving retention rates by 288% through personalized marketing campaigns. Oliver's background also includes roles at Cathay Pacific Airways, where recognition as ANZ Standout Employee of the Year was achieved, and experience at Clemenger BBDO managing multiple high-profile accounts. Oliver holds a Master of Analytics from UNSW and a Bachelor of Business Administration from Macquarie University.