Shilpa started her journey into UX Design & Strategy 15 + years ago. She has built & led User Experience competencies and worked with Organization to identify unmet user needs, build personas & customer journey maps, service design and help them inform there UX/Product/Customer /Innovation Strategies. She also drives usability studies to evaluate existing Product/Service thus helping business to transform & adopt to changing User needs. Shilpa has Master in Degree from IIT Bombay. She is also certified Design Thinker from MIT.