Joanna Edwards

Joanna Edwards has over 10 years of experience in marketing and management roles. Joanna began their career in 2013 as a Pensions Team Manager at the NHS Business Services Authority. In 2014, they joined BT as a Senior Manager / Head of B2B Content Marketing, where they led and developed a team of 8 people to improve B2B brand perception and consideration through thought leadership campaigns, product marketing, and organic social media management. Joanna set the strategies for content marketing and organic social, managed the content schedule / calendar, and managed the relationship with multiple marketing agencies and internal design teams. Joanna also managed and allocated a marketing budget of over $2m, launched campaigns, and built long term partnerships with external third parties and influential bodies. Joanna then moved into roles as Senior B2B Product Content Marketing Manager, Senior B2B Digital Marketing Campaigns Manager, Senior B2B Marketing Strategy and Insights Manager, and Senior B2B Internal Engagement Manager. In 2023, they joined bp pulse fleet (formerly AMPLY Power) as a Senior Product Marketing Manager.

Joanna Edwards has a diverse education history. From 2007 to 2009, they attended Cardinal Newman College Preston and obtained A Levels in English Language, English Literature, French, and German. From 2009 to 2012, they attended the University of York and earned a Bachelor of Arts in English and Related Literature. From 2017 to 2018, they attended CIM | The Chartered Institute of Marketing and earned a CIM Professional Certificate Level 4 in Marketing. From 2018 to 2019, they attended CIM | The Chartered Institute of Marketing again and earned a CIM Professional Diploma Level 6 in Marketing. In addition to their formal education, Joanna Edwards has obtained various certifications from institutions such as HubSpot and LinkedIn, including certifications in SEO, Body Language for Leaders, Impromptu Speaking, Jeff Weiner on Leading like a CEO, Navigating Politics as a Senior Leader, Developing Executive Presence, How to Be More Strategic in Six Steps, Create a Go-to-Market Plan, Leading with Fearless Mindfulness, Social Media Marketing Strategy: TikTok and Instagram Reels, Marketing on Instagram, Three Tips for Managing Egos and Difficult Emotions, Writing a Marketing Plan, iPhone and iPad Photography with iOS 14, Succeeding in a New Role By Managing Up, Transitioning from Manager to Leader, Writing a Resume, and SEO from HubSpot Academy.