Simon Sugar

Simon Sugar is an experienced executive with a strong background in digital signage and commercial management. As the CEO of Amscreen since April 2007, Simon has led the company in delivering wireless, real-time digital signage solutions, significantly contributing to its establishment as a global leader with a network of over 15,000 screens. Prior to Amscreen, Simon held the position of Commercial Director at Amstrad from May 1989 to June 2007, where responsibilities included managing customer relationships and developing new business opportunities, culminating in a board appointment in May 1998.