Amsive
Benjamin Elmgren serves as the Director of Healthcare Strategy, Partnerships & Growth at Amsive, leading strategic marketing initiatives focused on Medicare Advantage and government-sponsored health plans. With a strong foundation in cross-functional team leadership, previously held roles include Account Director and Sr. Digital Account Manager at Health Alliance Plan, where Benjamin developed data-driven marketing strategies and executed campaigns targeting Medicare Advantage and Medicaid audiences. Additional experience encompasses digital marketing and communications roles at companies such as Meridian and ACLU of Michigan, along with early career positions in political campaign organization and risk management. Benjamin holds a Master of Arts in Communication from Eastern Michigan University and a Bachelor of Arts in Political Science from Oakland University.
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Amsive
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Amsive is a data-driven performance marketing agency that enhances marketing ROI through innovative customer acquisition and engagement solutions. As a full-service agency, Amsive enables growth by leveraging digital and direct-native expertise, with dedicated teams shaping powerful strategies, creative executions, direct marketing, and digital marketing, including SEO, paid search, media, and performance measurement. Audience Science is central to our success. Our approach encompasses a unique data process for audience analysis, channel activation, testing, and measurement to ensure actionable recommendations. Audience Science helps clients navigate today’s marketing complexity to target their optimal audiences and surpass their performance objectives, always focusing on the next best customer. To learn more, visit amsive.com.