Cynthia Townsend

Vp, Client Experience & Strategy Lead at Amsive

Cynthia Townsend has a diverse work experience spanning over two decades. Cynthia is currently serving as the VP, Client Experience & Strategy Lead at Amsive since April 2023. Prior to that, they worked as the VP, Client Service Leader at MERGE from September 2021 to April 2023.

One of their notable positions was at GlobalHealth, Inc. where they held the role of Director of Marketing and Communications from April 2016 to September 2021. During their tenure, Cynthia achieved significant accomplishments such as driving a net membership growth of 107%, launching scalable provider affiliation marketing programs, and overseeing the company's brand refresh.

Cynthia also served as an Account Supervisor at AcrobatAnt from November 2008 to July 2014. During their time there, they created and directed the social media department, grew the financial company's membership product average, and developed strategic interactive branding and marketing campaigns.

Before that, they worked at FICO as an Account Director from February 2007 to November 2008, where they led national clients' digital channel programs and spearheaded the creation of websites and email templates for various brands.

Cynthia started their career as a Marketing Director at C9 Productions from March 2001 to February 2003 and an Account Executive at Nicholson Kovac from February 2003 to June 2005.

In their various roles, Cynthia focused on strategic marketing and communications, brand awareness, customer lead generation, and enhancing customer experience and engagement. Cynthia has a proven track record of delivering successful marketing campaigns and driving revenue growth.

Cynthia Townsend attended Holland Hall from 1993 to 1997. Cynthia then pursued a Bachelor of Science in Business Administration with a focus in Marketing at The University of Tulsa, graduating in 2001.

Location

Guilford, United States

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Amsive

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Amsive is a data-driven performance marketing agency that enhances marketing ROI through innovative customer acquisition and engagement solutions. As a full-service agency, Amsive enables growth by leveraging digital and direct-native expertise, with dedicated teams shaping powerful strategies, creative executions, direct marketing, and digital marketing, including SEO, paid search, media, and performance measurement. Audience Science is central to our success. Our approach encompasses a unique data process for audience analysis, channel activation, testing, and measurement to ensure actionable recommendations. Audience Science helps clients navigate today’s marketing complexity to target their optimal audiences and surpass their performance objectives, always focusing on the next best customer. To learn more, visit amsive.com.