Adriana Novelo

Adriana Novelo is an experienced professional in social media and content strategy, currently serving as the Content & Social Media Lead for LATAM at Amway since September 2020. With expertise in managing social media for wellness, nutrition, beauty, and personal care brands, Adriana oversees a range of initiatives including paid social media, community growth, and user-generated content. Prior to Amway, Adriana contributed to Brands&People as a CM & Copywriter, collaborating with notable brands and engaging in event coverage. Additionally, Adriana co-founded The Girl Gang Mx, an empowering online community for women in Latin America. Previous roles at Grupo Televisa and Compresores y Maquinaria complemented Adriana's extensive background in marketing and media. Adriana holds a Bachelor’s degree in International Relations from Universidad Autónoma de Nuevo León.