Brandon Palazzolo

Brandon Palazzolo is a highly experienced professional in incentive design and corporate transformation with a demonstrated history of driving significant revenue growth and implementing innovative strategies across various markets. Currently serving as the Lead Incentive Design Consultant at Amway since December 2022, Brandon played a pivotal role in creating new growth incentives for the Thailand division, resulting in a $21 million impact. Previously, as Manager of Asia Corporate Transformation at Amway Korea Ltd., Brandon executed data-driven strategies across nine Asia-Pacific markets, facilitating a $140 million investment and creating an omnichannel strategy that generated $65 million. Brandon's extensive background includes roles such as Lead Corporate Strategist and Senior Digital Marketing Strategist at Amway, where key achievements included developing customer acquisition apps and enhancing digital marketing initiatives leading to significant sales increases. An alumnus of Michigan State University and Yonsei University, Brandon holds degrees in International Relations and Global Affairs with a focus on economic security.