Ray Alexander has extensive experience in strategic planning and marketing within the direct selling industry, currently serving as the Director of Strategic Planning for North America and Managing Director for Amway Canada since January 2008. In this role, Alexander has led significant growth initiatives, achieving a $150 million settlement in a class-action lawsuit and implementing a streamlined product portfolio. Prior to this, Alexander held the position of Director for North America Transformation, where a comprehensive turnaround strategy resulted in 36 months of continuous growth and improved operational performance. Alexander's career began at Amway Corporation, where responsibilities as Director of Marketing included overseeing the product portfolio for North America, successfully maintaining profitability in a declining market. Ray Alexander holds an MBA from Grand Valley State University and a BA in Business Administration from Aquinas College.
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