I help marketing teams run smoother, move faster, and waste less time.

When lifecycle stages are inconsistent, lead routing is messy, and reporting can’t be trusted, the whole GTM motion slows down. I bring order to the systems behind the work by building clean automation, reliable data practices, and dashboards that support real decisions.

I specialize in HubSpot CRM and marketing operations: workflow architecture, lead handling, governance, segmentation, reporting, and integrations. I'm hands-on from strategy through implementation, with a focus on clarity, QA, and documentation so your team isn’t dependent on heroics.

Recent impact: At Willdan, my automations saved 45–50 hours per week by removing repetitive tasks across email ops, data hygiene, task assignment, proposal and contract flows, customer feedback, and internal/transactional notifications.

How I typically help:
• HubSpot rebuilds, cleanups, and ongoing ops ownership
• Lead routing, scoring, SLAs, lifecycle stage frameworks
• Lifecycle email/SMS programs and testing cadence
• Reporting dashboards + KPI definitions
• Integrations and SOPs for maintainability

Portfolio: amyciceraro.com

AmyCiceraro.com

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AmyCiceraro.com

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