Analytic Edge
Biren Shah is an accomplished professional with extensive experience in marketing research and consulting. Currently serving as CEO of Market Foresight since 2006, Biren leads a company that specializes in marketing and sales analytics as well as consumer/shopper insights, particularly within the consumer goods and healthcare sectors. In addition to this role, Biren is the Client Engagement Lead for the Americas at Analytic Edge Pvt. Ltd. since October 2014. Prior experience includes serving as Associate Director of Marketing Research at Johnson & Johnson Consumer Products from July 2002 to January 2007. Biren holds an MBA in Marketing and Finance from the University of Arizona and a Bachelor of Commerce in Accounting and Economics from the University of Bombay.
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Analytic Edge
ANALYTIC EDGE provides technology-enabled analytics solutions in marketing & sales effectiveness. We integrate technology, industry knowledge and cutting-edge statistical techniques to deliver “fast, cost-efficient and actionable business insights” We have offices in Singapore, US, Switzerland and India WHY ANALYTIC EDGE? 1. Deep Expertise – Management team has extensive experience in marketing analytics with deep technical & business expertise. 2. Speed to Insight – We leverage a cloud-based automated technology platform for marketing analytics which means shorter project timelines and speed to insight for our clients. 3. Cost-efficiency – The productivity gains from our technology platform enables us to deliver marketing insights cost-efficiently which allows our clients to scale coverage of analytics. 4. No black boxes – We provide clients with full access to our cloud-based platform where statistical models and data transformation assumptions are open for inspection, discussion and debate. 5. Flexibility – Our platform can be customized to adopt client-preferred methodologies and best practices. We also have flexible engagement models – project-based, resource-based and subscription-based. 6. Global Footprint – We have a presence in all Regions through our own offices and channel partners which enables us to provide client service support in most markets. 7. Ability to Scale Rapidly – We can scale rapidly since we leverage technology and we have access to a large talent pool of analytics resources. Industry Experience Consumer Goods Retail Quick Serve Restaurants E-Commerce Telecom Pharmaceuticals Financial Services Leisure & Hospitality We believe in fostering partnerships with other like-minded companies to provide our clients one-stop solutions for their business challenges. Contact us at info@analytic-edge.com to learn more.