Orly Atlas-Katz

Orly Atlas-Katz is an accomplished executive in the media industry, currently serving as the CEO of Ananey, a ViacomCBS Company, and EVP of ViacomCBS Israel since April 2015. In this role, Atlas-Katz oversees one of Israel's leading media groups, managing a diverse portfolio of 12 TV channels and strategic collaborations with ViacomCBS brands. Prior to this position, Atlas-Katz held the role of Co-CEO at Ananey from 2007 to 2015, leading business development and content negotiations. Experience includes serving as Marketing Director at HOT, where strategic marketing activities significantly improved customer retention, and various marketing leadership roles at Cellcom, achieving market dominance among young adult consumers. Academic qualifications include a Master's and Bachelor's degree in Social Psychology from Bar-Ilan University.