Melissa Alonso

Melissa Alonso is an accomplished marketing professional with extensive experience in account-based marketing (ABM) and digital marketing. Currently serving in the role of Customer Account Based Marketing at Anaplan since July 2025, Melissa leads strategic ABM programs to enhance organizational impact. Previous roles include Senior Director of Account-Based Experience at Smartcat, where Melissa developed the SmartCatalyst ABM program, and Account-Based Marketing Leader at UiPath, achieving notable growth in enterprise account engagement. As the Vice President of Digital Marketing & Communications at Socrates AI, Melissa focused on brand awareness and lead generation. Earlier experience at Qlik encompassed directing global strategic account marketing and executing demand generation strategies. Melissa holds a B.S. in Pharmaceutical Marketing from St. Joseph's University and a Bachelor of Science in Marketing from American University in Rome.