Viraj Shah

Viraj Shah is a seasoned marketing professional with extensive experience in strategic planning, brand management, and integrated marketing communications. Currently serving as Senior Manager Corporate Marketing at ANAROCK since June 2021, Shah has a proven track record in executing complex marketing initiatives and optimizing cross-functional team collaboration. Previously, as a Business Promoter at BHOR Metal Industries, Shah developed a brand strategy for over 400 products and enhanced vendor management processes. Earlier roles include Business Development Manager at Balaji Telefilms Ltd., where Shah implemented comprehensive marketing strategies based on consumer insights. Educational qualifications include an MBA in Retail & Marketing Management, an advance degree in Digital Marketing, and a Bachelor's degree in Management Studies, supplemented by foundational education at St. Xaviers High School.