Allison Lau is a seasoned marketing and business executive with extensive experience across various industries, currently serving as General Manager for Canada at Ancestry since August 2020. In this role, Allison oversees P&L management, operational strategy, and national e-Commerce strategies, achieving significant revenue growth while managing a substantial customer base. Previous positions include Senior Brand Manager at OLG, where strategic brand repositioning successfully targeted younger demographics, and Senior Marketing Communications Manager at BMO Financial Group, highlighting a strong ability to drive marketing initiatives and optimize performance across large organizations. Allison possesses a Bachelor of Arts Honours degree from Queen's University and a Post-Graduate Certificate in Marketing from the University of Toronto.
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