Saif M.

Saif M. is an experienced analyst specializing in marketing analytics, currently employed at Ancestry since November 2021. Prior to this role, Saif worked as a Pricing Analyst at Sonder Inc. from July 2019 to November 2021. Earlier experience includes a Social Psychology Internship at Innovation Research & Training, where assistance was provided to public health specialists, and a Marketing and Business Intelligence Internship at Booksy, leading to significant growth in brand ambassador programs and user conversion rates. Saif participated as a Fellow in the Sage Corps global entrepreneurship program and served as an Undergraduate Research Assistant at the UNC Department of Psychology and Neuroscience, conducting research on economic inequality and risky decision-making. Educational credentials include a Master's degree in Quantitative Management: Business Analytics from Duke University and a Bachelor's degree in Business Administration and Management (Marketing) and Psychology from the University of North Carolina at Chapel Hill.