Anchor Trading
Randall Laird has extensive experience in corporate trade and sales, having worked at various companies in senior vice president roles. With a background in civil engineering and an MBA from NYU Stern School of Business, Randall has successfully helped clients recover value from distressed assets and surplus inventory. Randall's leadership skills were also honed during their time in the US Army as a Captain.
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Anchor Trading
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Anchor Trading is a full-service, independent, and Veteran-Owned Corporate Trade and Media Buying company that provides financial and marketing solutions to consumer advertisers across industry. Anchor's Corporate Trade programs improve EBITDA and increase cash flow while restoring full value to any type of underperforming asset including, but not limited to, excess inventory, real estate, fleet vehicles, capital equipment, and unwanted sponsorships. We are a cutting-edge technology-driven media company that invests in and secures all types of media including programmatic, mobile, television, radio, print, and out-of-home. Anchor clients have the option of paying for their media and other goods & services with cash, an underperforming asset (e.g. excess inventory or problematic real estate) or a combination of both. Anchor is a Veteran-Owned Business and a member of the 4A's, the American Association of Advertising Agencies. We are certified by the U.S. Department of Veteran Affairs, The National Veterans Business Development Council (NVBDC), the National Veteran-Owned Business Association (NaVOBA) and New York State's Office of General Services, Division of Service-Disabled Veterans' Business Development.