AndesML
Rajiv Upadhyay has a diverse range of work experience spanning several years. Rajiv is currently the Co-Founder of AndesML, a position they have held since July 2022. Prior to that, Rajiv founded Clover Bay Technologies Pvt Ltd in November 2020.
Before their entrepreneurial ventures, Rajiv worked as a Managing Partner at Acuver Consulting from February 2019 to October 2020. During the same period, they also served as a Technology Consultant at AJIO.com.
From May 2015 to January 2019, Rajiv held the role of Head Technology at Reliance Retail, specifically overseeing Reliance Online Initiatives F&L and Ajio.com.
Earlier in their career, Rajiv worked as a Delivery Partner implementing Supply Chain solutions at Expicient Inc from September 2013 to April 2015. Prior to that, they held various roles at Target, including Supply Chain Consultant from 2011 to 2013 and 2009 to 2011, and Supply Chain Specialist from April 2007 to 2009.
Rajiv began their professional journey at Infosys Technologies in July 2000 as a Project Manager, a position they held until April 2007.
Rajiv Upadhyay completed their Senior Management Program in Business Administration and Management from the Indian Institute of Management, Calcutta from 2013 to 2014. Before that, they pursued a Bachelor's degree in Mechanical Engineering from Gujarat University, which they completed from 1996 to 2000. There is no available information regarding the start and end years of their education at G.R.E.M.S, as well as the degree and field of study they pursued there.
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AndesML
AndesML provides e-Commerce marketplaces with a white-label ad network. Through a vendor portal, SME vendors and brands can sponsor products and track return on ad spend (ROAS). Given that 5% of SKUs receive 70% of clicks, most vendors are unable to participate in the marketplace, even if their offering is relevant to a specific segment. Throughproprietary algorithms, AndesML delivers a highly personalized experience to the end consumer, generating sales for a longtail of third-party vendors as well as providing e-Commerce marketplaces with a new stream of quality revenue. Given the technical complexity of building an ad network, the majority of e-Commerce marketplaces are unable to capitalize on this opportunity.