Andra Group was founded in 1998 by Tomima Edmark, CEO and owner of HerRoom and HisRoom. In the age of online shopping, Tomima noticed a challenge women and men faced in buying lingerie and undergarments. Department stores and specialty boutiques didn't carry a wide range of brands and styles in all sizes and colors, which made it difficult for many shoppers to find what they needed. 

An entrepreneur with a series of unconventional successes, Tomima applied her knowledge and authority on fit and style of lingerie and undergarments to the e-commerce world and HerRoom and HisRoom were born.
Now, HerRoom and HisRoom provide evolved shopping features designed to make online lingerie and underwear shopping as easy and enjoyable as possible. HerRoom offers not just bras, panties, thongs, and sexy lingerie as well as swimwear, sleepwear, shapewear, hosiery and much more. Unique in that the company believes in providing the customer with as much information as possible about each lingerie item, the HerRoom team works hard to carefully vet each product, write a unique description and photograph it from several different angles to create a positive, well-informed shopping experience. 

HisRoom represents the men’s side of the house, which also provides an equally great shopping experience by providing the male consumer with an easy way to buy underwear, socks and other basics online.
Based in Dallas, Texas, HerRoom and HisRoom are your online one-stop shops for women’s and men's underwear, swim and activewear and wardrobe basics, for every budget, size and style preference.


Apparel & Fashion

E-Commerce

Retail

Andra Group

Tomima Edmark

Barbara Savedra

Amy Olson

Logan Evangelista

Colleen C.

Brenda Dorward

Karen Riley

The Marketing and Merchandise team at Andra Group is responsible for driving the visibility and appeal of the HerRoom and HisRoom brands through strategic marketing campaigns and product merchandising. This team collaborates to analyze market trends, curate a diverse selection of lingerie and undergarments, and create engaging content that enhances the online shopping experience. By leveraging data and creativity, they ensure that customers find a wide range of quality products tailored to their needs, while maximizing sales and brand loyalty.

Marketing and Merchandise

Marketing and Merchandise

About

Team members