Clara Fernandes

Clara Fernandes is a seasoned communication and marketing professional with a strong expertise in digital strategies and SEO. Currently serving as a Senior Communication and Marketing Analyst at Anfavea, Clara focuses on enhancing the organization's online presence through comprehensive strategies and effective social media management. Previously at Gurupass, Clara was responsible for strategic planning, campaign definitions on Meta and Google, and SEO strategy development for the company’s website. Clara has further experience in SEO at Whirlpool Corporation, media relations at Agência NoAr and NR-7 Comunicação, and social media roles at Time Comunicação. Academic qualifications include a postgraduate specialization in Digital Communication and Media from ESPM and a current specialization in Leadership and Innovation from FGV, along with a degree in Communication and Journalism from Pontifícia Universidade Católica de São Paulo.