Ingrid Lacoste

Ingrid Lacoste has a diverse work experience spanning several companies and roles. Ingrid is currently the Head of CRM & Customer Care at Angell since June 2021. Prior to this, they worked at beIN SPORT France for almost a decade, starting in July 2012 and ending in April 2021, where they held the position of CRM Senior Manager. Ingrid'sresponsibilities included the construction and management of the CRM department, implementing marketing tools, and enhancing the customer experience. Additionally, they organized various relationship programs and events. Ingrid also contributed to the integration and evolution of the OTT platform.

Before their tenure at beIN SPORT France, Ingrid worked at ebb&flow, an Agency of Relationship Marketing, as a Directrice Conseil. Ingrid'srole involved overseeing marketing projects for major clients across different sectors, such as retail, luxury, and banking. Ingrid led European-level loyalty programs and brand platform redesigns, as well as facilitated online product launches. Ingrid was also responsible for business development, including analyzing client needs, managing services, and financial management.

In the earlier years of their career, Ingrid worked as a Directrice de Clientèle at proximity BBDO from 2004 to 2006, and as a Chef de groupe at ProximityBBDO from 2001 to 2004. Ingrid began their career as a Consultante marketing 360° at CM&O Marketing Services from 1995 to 2001.

Overall, Ingrid Lacoste has a wealth of experience in CRM, customer care, relationship marketing, and project management within various industries.

Ingrid Lacoste pursued their education in the field of digital marketing at Digital Campus Paris. From 2021 to 2022, they completed their MBA in Digital Strategy, focusing on digital marketing.