Iraide Lauzirika Egiluz

Iraide Lauzirika Egiluz is a seasoned professional with extensive experience in account management and trade marketing. Currently serving as Key Account Manager at Angulas Aguinaga since August 2020, Iraide is responsible for the comprehensive management of assigned accounts, annual negotiations, promotional strategy implementation, and maintaining communication with purchasing managers to achieve qualitative and quantitative objectives. Prior to this role, Iraide worked at Café Fortaleza from June 2013 to August 2020 as Regional Key Account, overseeing regional accounts, negotiating with national key accounts, and leading a team. Additional experience includes a position in Trade Marketing and a marketing assistant role at Eroski. Iraide holds a Master's degree in Marketing Direction from ESIC Business & Marketing School and a Bachelor's degree in Business Administration and Management from the University of Deusto.