Angulas Aguinaga
Iraide Lauzirika Egiluz is a seasoned professional with extensive experience in account management and trade marketing. Currently serving as Key Account Manager at Angulas Aguinaga since August 2020, Iraide is responsible for the comprehensive management of assigned accounts, annual negotiations, promotional strategy implementation, and maintaining communication with purchasing managers to achieve qualitative and quantitative objectives. Prior to this role, Iraide worked at Café Fortaleza from June 2013 to August 2020 as Regional Key Account, overseeing regional accounts, negotiating with national key accounts, and leading a team. Additional experience includes a position in Trade Marketing and a marketing assistant role at Eroski. Iraide holds a Master's degree in Marketing Direction from ESIC Business & Marketing School and a Bachelor's degree in Business Administration and Management from the University of Deusto.
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Angulas Aguinaga
Angulas Aguinaga have been working to revolutionize the food industry at the service of the consumer with innovative convenience and with a very high quality products since 1974. Innovation has always been at the heart of this Angulas Aguinaga-led revolution, taken in a broad sense to include efficient processes, creative designs and packaging, sales and marketing techniques, and organizational management. The Company’s investment in R&D is three times higher than the resto of the companies in the sector. A consumer-centric approach is Angulas Aguinaga's calling, discovering consumers' needs and problems and, once identified, endeavoring to offer up differential solutions that respond to those market needs. This approach helps keep them firmly in the lead. They currently have over 400 employees across their Irura factory and their production plants in Cambados, Burgos, and Palencia, working on expanding and maintaining the spearhead position of their three brands: La Gula del Norte®, Krissia®, and Aguinamar®.