Edwina Gilch

Business Development Manager at Anita Dr. Helbig GmbH

Edwina Gilch is an experienced business professional currently serving as the Business Development Manager at Anita Dr. Helbig GmbH since January 2022. Prior to this role, Edwina contributed to the company in various capacities, including International Sales Project Management for the BENELUX region and roles in international sales from September 2014 to October 2019. Edwina's career includes positions in marketing and brand management at Wrigley in 2013, customer relationship management at BitPoint AG in early 2011, and a sales and marketing internship at Sara Lee Household & Body Care Kenya Ltd in mid-2007. Edwina holds a Master of Business Administration from the London School of Business and Finance (2017-2019), a Bachelor of Science in International Business from ESB Business School, Reutlingen University (2011-2015), and a Bachelor of Business Administration with a focus on Intercultural Communications and Business Cultures from Karlstad University (2014).

Location

Brannenburg, Germany

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Anita Dr. Helbig GmbH

ANITA Dr. Helbig GmbH is a globally pioneering family-run company based in the Bavarian town of Brannenburg specialising in women's lingerie and swimwear. A niche supplier, ANITA stands out through its extensive range of beachwear, lingerie, sports bras and nursing bras, right over to special bras and breast forms. The ANITA Group is represented worldwide with around 1,700 members of staff and 20 companies across 16 countries. It employs over 100 sales representatives around the world and works with numerous importers and exclusive general agencies. Our products are supplied to customers in over 60 countries. We produce our goods in line with the highest European quality standards at each of the seven production sites operated by us throughout Europe and Asia. The company took to the international stage in the 1980s with the launch of its second design-focused brand, ROSA FAIA. The two company brands ANITA since 1886 and ROSA FAIA stand for top comfort, quality and fit right through to larger cups and sizes. With over 130 years of know-how, the lingerie specialist enjoys an excellent reputation and counts among the most successful manufacturers in the textile industry.