Ankita Jain, the creative director, bootstrapped the brand back in 2019 while still in fashion school. Since our full-fledged inception in July 2021, we’ve carved out our own space in the industry.

"From being the only full-time person in the brand when I started from my bedroom, our team has now grown to 14 full-time members! We are currently based in Shahpur Jat, Delhi, with both our in-house manufacturing studio and retail store in the same space."

The brand started for women who embrace their bodies and find the confidence to wear what they truly desire, despite self confidence and body image struggles. We take pride in designing clothes that make women feel their sexiest, most confident selves.

At the heart of our brand is a team of highly skilled tailors who are true artisans of their craft. Their dedication ensures that every garment is tailored to perfection, offering impeccable fit and comfort. With everything made-to-order and handcrafted, we pour immense effort into ensuring you have the best experience wearing our clothes. We’re constantly learning, growing, and striving to do better—with your support.

We are heartwarmingly proud of how far we’ve come and grateful to be part of your wardrobes and cherished moments. With bigger milestones ahead, we’re here for the long run.

Ankita Jain

Org chart

Teams

Offices