Samantha Goff Potter

Samantha Goff Potter is a seasoned marketing and communications professional with extensive experience in project management and strategic campaign development. Currently serving as the Marketing and Communications Senior Program Manager at the Ann Arbor Area Transportation Authority (TheRide) since March 2015, Samantha oversees marketing campaigns and creates content for various communications platforms. Prior to this role, Samantha held multiple positions at Doner from October 2006 to January 2015, including Brand Leader, where responsibilities included strategic and creative development of brand campaigns, and leading projects across various advertising mediums. Samantha holds a degree from Albion College, earned in 2006.