Ann Arbor Area Transportation Authority (TheRide)
Samantha Goff Potter is a seasoned marketing and communications professional with extensive experience in project management and strategic campaign development. Currently serving as the Marketing and Communications Senior Program Manager at the Ann Arbor Area Transportation Authority (TheRide) since March 2015, Samantha oversees marketing campaigns and creates content for various communications platforms. Prior to this role, Samantha held multiple positions at Doner from October 2006 to January 2015, including Brand Leader, where responsibilities included strategic and creative development of brand campaigns, and leading projects across various advertising mediums. Samantha holds a degree from Albion College, earned in 2006.
Ann Arbor Area Transportation Authority (TheRide)
The Ann Arbor Area Transportation Authority (TheRide), a not-for-profit unit of government, operates the local public transit system for the greater Ann Arbor-Ypsilanti area. In addition to fixed-route buses, TheRide offers many other services such as door-to-door accessible service, vanpools, express buses, and more. TheRide enables the area's residents to reach their destinations at a reasonable cost, and offers the region efficient, environmentally sound transportation alternatives.