Cecilia Platzack is an experienced professional in insights, analysis, and strategy, currently serving as a Senior Insight Manager at Annalect since 2025. Cecilia has held various roles, including Head of Innovation at Ipsos from 2022 to 2024 and Senior Client Advisor at Kantar Sifo from 2014 to 2022, where Cecilia provided actionable recommendations for business growth. Earlier in their career, Cecilia managed qualitative insights as a Business Unit Manager at GfK Sverige AB from 2004 to 2006 and specialized in consumer research at ScandInfo Marketing Research and as a Research Consultant. Cecilia holds a Bachelor's degree in Economics, Marketing, and Psychology from Lund University and studied Consumer Behavior at UC Irvine, currently pursuing further education in Consumer Behavior and Trend Analysis at Mälardalen University.
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