Mariam Haroutiounian

Mariam Haroutiounian is a seasoned professional in qualitative research and strategic planning, currently serving as a Senior Qualitative Research Analyst within the Culture and Society Team at CHANEL since June 2022. With extensive experience in the fashion, beauty, and luxury industries, Mariam has previously worked as an independent qualitative researcher and strategic planner, and held roles at Metis International and Le Bon Marché - LVMH Group. In these positions, responsibilities included developing marketing strategies, conducting qualitative market research, managing relationship marketing initiatives, and leading teams in client-oriented campaigns. Educational background encompasses a Master of Science in Management, Marketing from emlyon business school and participation in the Entrepreneurs for Asia Program focusing on Luxury Management & Business in Asian Context at East China Normal University.