Dr. Pushpender Nath

Dr. Pushpender Nath has extensive work experience in various roles related to marketing science and data analysis. Dr. Pushpender is currently the Head of Marketing Science at Annalect since August 2023. Prior to this, they worked at Publicis Media as a Senior Director of Data Science from April 2022 to August 2023 and as a Director of Data Science from July 2019 to April 2022. In these roles, they helped clients optimize their marketing actions with data-led strategic insights, including consumer research, demand forecasting, pricing research, and marketing-mix attribution.

Before joining Publicis Media, Dr. Nath was an Associate Vice President at Kantar IMRB from December 2017 to June 2019. Dr. Pushpender was responsible for pricing and portfolio research, retail data analytics, and client consulting for pricing and portfolio optimization.

Prior to that, they worked at Honeywell as a Consumer and Marketing Insights professional from September 2016 to December 2017. In this role, they supported the Security and Fire business in making better marketing strategy decisions.

From September 2013 to August 2016, Dr. Nath was a Senior Manager of Client Services at Nielsen. Dr. Pushpender also served as an Associate Manager and Executive/Senior Executive at Nielsen, where they worked on choice modeling applications, sales promotion modeling, and supported clients in their marketing-mix decisions.

Additionally, Dr. Nath has experience as an Assistant Professor at a private MBA college from July 2004 to August 2007.

Dr. Pushpender Nath obtained a PhD in Marketing Research from the University Business School, Panjab University between the years 2002 to 2007. Prior to their doctoral studies, they also completed a Master of Commerce degree in Marketing and Finance from the same institution from 2000 to 2002. In addition to their formal education, Dr. Nath has obtained several certifications including "Social Network Analysis Using R" from LinkedIn in May 2021, "Learning R" from LinkedIn in September 2018, "Business Analytics: Data Reduction Techniques Using Excel and R" from LinkedIn in August 2018, and "Logistic Regression in R and Excel" from LinkedIn in July 2018.