Brooke Wooley

Brooke Wooley, Ph.D., is a human-centered research scientist and business leader currently serving as the Head of Marketing Science R&D for SMB at Meta. They teach UX Research and Design as a part-time lecturer at the University of Texas at Austin, where they previously earned a Bachelor of Arts in Psychology and French. With extensive experience in research management, Brooke has led large teams at MediaScience®, Facebook, and Meta, focusing on data analysis and product effectiveness. Brooke holds a Ph.D. in Communication and Media Studies from Murdoch University, reflecting their commitment to leveraging data for better outcomes in user experience.