Hsuan Yao (Cathy)

Hsuan (Cathy) Yao has a diverse range of work experience in marketing analysis and social media management. Hsuan (Cathy) started their career as a Social Media Marketing Intern at Azuro Republic, where they organized digital marketing posts and increased brand followers and impressions. Hsuan (Cathy) then worked as a Paid Marketing Intern at CommonWealth Magazine Group, where they created ad performance reports and customized media plans for clients across various industries. After that, they served as a Marketing Analyst Intern at Index Asia, where they developed social listening strategies, cleaned up data, and performed text analysis to identify market trends and consumer behaviors. Hsuan (Cathy) later interned as a Paid Marketing Analyst at Lilu, Inc, where they presented data insights and optimized marketing campaigns to lower customer acquisition costs and increase landing page views. Currently, they are working as an Analyst in Marketing Science at Annalect, where they manage data pipelines, leads ad-hoc reporting, and presents visualizations to improve analysis efficiency and communication with stakeholders. Overall, Hsuan Yao has demonstrated a strong analytical mindset and a passion for marketing strategy throughout their work experience.

Hsuan (Cathy) Yao's education history is as follows:

From 2021 to 2022, Hsuan attended the University of Rochester - Simon Business School, where they pursued a Master of Science (MS) degree in Marketing Analytics.

Prior to that, from 2016 to 2020, Hsuan studied at National Chiao Tung University. Hsuan (Cathy) obtained a degree in Broadcasting and Communication Sciences, with a focus on Media, Broadcasting, Journalism, and related fields.

In addition to their formal education, Hsuan has obtained several certifications. In August 2022, they completed the "Excel: Creating a Dashboard with Power Query (Office 365/Microsoft 365)" course offered by LinkedIn. Also in August 2022, they completed the "Google Data Analytics Specialization" course from Coursera. In the same month, Hsuan also completed the course "Introduction to Attribution and Mix Modeling" through LinkedIn. In July 2022, they completed the "Google Universal Analytics Essential Training (2020)" course on LinkedIn.

Furthermore, Hsuan has earned certifications in the past. In February 2021, they completed the "Python Data Structures" course on Coursera. In December 2020, Hsuan obtained the Google Analytics certification from Google. There is also a mention of the "Programming for Everybody (Getting Started with Python)" course on Coursera, but the specific completion month and year are not provided.

Overall, based on the available information, Hsuan (Cathy) Yao has a strong educational background in marketing analytics, media, broadcasting, journalism, and related fields, along with several relevant certifications.