John Vanderploeg

John VanderPloeg has over 30 years of work experience in various roles and positions. John is currently employed at Annalect as the Managing Director since April 2022. Prior to this, they held the position of Senior Director at Annalect from 2021 to April 2022.

John has a strong background in data science and analytics, as evidenced by their extensive tenure at Leo Burnett, where they served as Executive Vice President from 2017 to 2021. John led a data science and analytics strategy team specializing in marketing analytics, prescriptive analytics, machine learning, predictive modeling, segmentation, forecasting, CRM strategy, data strategy, customer journey mapping, customer insights, automated reporting, marketing mix, loyalty marketing, and ROI measurement. During their time at Leo Burnett, they successfully grew the client roster by over 400%.

Prior to Leo Burnett, John worked at Aspen Marketing as the Director of Analytics from 2005 to 2006. John also held various leadership positions at Leo Burnett, including Senior Vice President from 2010 to 2017 and Vice President from 2006 to 2010. Additionally, they served as Vice President at Leo Burnett from 2002 to 2005, Manager from 2000 to 2002, and Sr. Analyst from 1999 to 2000.

Before joining Leo Burnett, John worked at First Card as Assistant Vice President from 1998 to 1999. John also held the position of Research Manager at TransUnion from 1996 to 1998 and Research Specialist at Rexam PLC from 1993 to 1996.

Outside of their roles in different companies, John has also been actively involved in the American Statistical Association (ASA) - ASA. John served as VP of the Chicago Chapter of ASA since 2001 and currently serves on the Harry V. Roberts Advocate Award Committee.

Overall, John VanderPloeg has a wealth of experience in the field of data science, analytics, and marketing. John has demonstrated leadership skills, a strong understanding of various analytics strategies, and a track record of successfully driving business growth.

John VanderPloeg obtained their Bachelor of Arts (B.A.) degree in Math and Econ from Central College, where they studied from 1987 to 1991. Following that, they pursued a Master of Science (M.S.) degree in Statistics at the University of Iowa, completing it from 1991 to 1993.