Liz Pelikan

Senior Director at Annalect

Liz Pelikan has a diverse background in the marketing and advertising industry. Liz began their career at Morpheus Media as a Display Strategist, where they planned and managed display campaigns for luxury, news, and entertainment clients. Liz later joined Omnicom Group as a Media Analyst, working on accounts such as PepsiCo Beverages, Starbucks, and Bayer.

From there, Liz moved to Havas Media as a Media Supervisor before returning to Omnicom as a Supervisor at Resolution Media. In this role, they oversaw social, search, and biddable video platform executions for PepsiCo Beverages.

Liz then joined Hearts & Science, where they held the roles of Associate Director and Director of Marketing Science. Liz played a crucial role in media planning and strategy, working with the strategy and investment teams to make informed media buying decisions.

Currently, Liz is working at Annalect as a Senior Director of Enablement. Liz focuses on explaining complex data in a way that is easily understandable and adapting to the needs of individuals. Liz'saim is to make work more enjoyable and marketing technology less intimidating.

Throughout their career, Liz has demonstrated a passion for problem-solving and leveraging data to drive intelligent business decisions.

Liz Pelikan attended Rider University from 2004 to 2008, where they earned a Bachelor of Fine Arts (B.F.A.) degree with a focus on Music, Film & Media.

Links

Timeline

  • Senior Director

    November, 2021 - present

  • Director Enablement Platform Intelligence

    November, 2018

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