Natallia Balakhonava

Natallia Balakhonava is a Junior Martech Consultant at Annalect since February 2023, specializing in measurement planning, GA4 setup, UA to GA4 migration, GTM, and data quality control. Previously, Natallia served as a Data Solutions Intern, focusing on similar tasks. Experience includes a Digital Analytics & Marketing internship at Marta Larsson AB, where GA4 was implemented for Shopify, alongside marketing campaign management. A background as a Station Assistant at Menzies Aviation Sverige AB involved full ticketing and customer support. Earlier roles included coaching at Gymserium Sverige AB and ticketing positions at Merlintour and Skyteam Service GSA for Czech Airlines. Natallia holds a Master's degree in German and English from Minsk State Linguistic University and studied at IHM Business School from August 2021 to June 2023.