Vanessa Boni Fitarelli

Vanessa Boni Fitarelli is an experienced professional in analytics and digital marketing, currently serving as Enablement Associate Director for EMEA at Annalect since June 2023, focusing on the implementation and success of the proprietary Omni platform. Prior to this role, Vanessa headed the Analytics & Insights department at Matter Of Form, specializing in luxury retail and hospitality, and managed senior analytics functions at Measurelab. Vanessa has a solid background in digital transformation consulting, community management, and media strategy, having worked across various industries including finance and B2C retail. Vanessa holds a degree in Public Relations from the Federal University of Rio Grande do Sul.