Karina spent six years as Partner and CEO of Anomaly New York, as well as two years as Partner and Global COO – leading a period of sustained evolution and growth.
In her current role as Partner and Global CEO, she continues to work closely with Carl Johnson (Founding Partner & Executive Chairman) leading key clients, strengthening Anomaly DNA in international offices, and continuing the company’s evolution at the forefront of the industry.
Formerly, Karina was the Managing Director of Fallon London, and successfully grew the agency from startup to a Top Ten agency, winning Campaign’s UK Agency of the Year (twice) and becoming the most creatively awarded agency in the world (Gunn Report).
In London, Karina plays a key role in the UK industry, including being part of the Training and Development Exec for Women in Advertising and Communications London (WACL) and being a member of the industry body's Client Services Committee at the Institute of Practitioners of Advertising (IPA).
Karina is an Exco Board Member of Effie Worldwide, Chair of Effie UK Council, a Founding Member of TimesUpAdvertising, and a longtime member of Women in Advertising and Communications London (WACL).
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