Richard Mulder

Formerly, Richard held several senior marketing titles at Nike, Inc. In his eleven years, he led Nike's brand communications in Europe, the US, and most recently in the Asia-Pacific Region.

He helped grow the business exponentially in each region. Richard has more than 100 Nike campaigns under his belt, that won over 75 awards, including an Emmy, a gold, several silver and bronze lions. "The Mission", "Freestyle", "Move" and "Nikelab" are just a few examples of projects he was involved in. Richard played a key role in building Nike as a global soccer brand and is the inventor of the Yellow "LiveStrong" Bracelet.

From 2001 to 2006 Richard worked closely with ex-W+K Creative Chief and current Anomaly Partner, Mike Byrne.