Ida Vesterlund

Ida Vesterlund is a skilled marketing professional with extensive experience in brand management and marketing strategy. Currently serving as Senior Brand Manager for Blossa at Anora Group Plc since August 2025, Ida previously held the position of Brand Manager for Eriksberg at Carlsberg Group, where responsibilities included brand repositioning, media planning, and product development. Prior experience includes Marketing Manager at Herrljunga Cider AB, overseeing the marketing team and managing product innovation, as well as roles in communications at IKEA Centres and the Swedish-American Chamber of Commerce. Ida holds a Master of Science in International Marketing & Brand Management and a Bachelor's degree in Strategic Communication - Digital Media from Lund University.