Another Planet Entertainment, LLC (Another Planet) was created on July 18, 2003 when Gregg W. Perloff, President/CEO of Bill Graham Presents, left to build his own company. Shortly thereafter he was joined by longtime colleagues at Bill Graham Presents Sherry Wasserman, former Senior VP and Head of Concert Production at BGP, and Steve Welkom, former Senior VP of Administration and Business Development for BGP. In November of that year, Allen Scott and his concert promotion company, Mystery Machine Productions merged with APE, solidifying the company's foundation.

On August 16, 2003, Another Planet, in a collaborative effort with Giants Enterprises, presented its first concert featuring Bruce Springsteen & The E Street Band at Pacific Bell Park in San Francisco. Another Planet was selected soon after by Dave Matthews Band to produce and promote its major outdoor benefit concert at Golden Gate Park in San Francisco on September 12, 2004.

Another Planet is the exclusive promoter for the Greek Theatre, an 8,500 capacity outdoor amphitheatre in Berkeley, the Fox Theater in Oakland, the 2,800 capacity venue, The Independent, a 500 capacity nightclub in San Francisco, and the 8,000 capacity Lake Tahoe Outdoor Arena at Harveys. In 2010, APE was honored to be awarded the exclusive contract to operate the historic Bill Graham Civic Auditorium in San Francisco, a flexible capacity multi-use event and concert space that holds up to 8,500. Another Planet has also successfully produced two major festivals in San Francisco – Outside Lands Music & Arts Festival (beginning in 2008) and Treasure Island Music Festival (beginning in 2007).

Event Venues

Media & Entertainment

Music

Another Planet Entertainment

Gregg W. Perloff

Sofia Duarte

Liz Sumiko Liles-Brown

Colby Jones

Nate Stroh

Morgan Fitzgibbons

Theodore Manyon

The Marketing Team at Another Planet Entertainment is responsible for promoting concerts, festivals, and events at the company's various exclusive venues. This includes creating and executing marketing campaigns, managing brand partnerships, coordinating with artists and promoters, and engaging with audiences through digital, social media, and traditional marketing channels to drive ticket sales and enhance event visibility.

Marketing Team

Event Management Team

Operations Team

Marketing Team

About

Team members

Other teams at Another Planet Entertainment

Event Management Team

Operations Team