Daina Middleton

Daina Middleton is the CEO of Ansira, the industry leading customer engagement and channel partner empowerment agency. She has a diverse history in the marketing space that includes experience in the client, agency and publisher organizations.

Prior to joining Ansira, Middleton worked as a leadership coach working with executives seeking to drive organizational performance and manage change. Before that Middleton headed up B2B Marketing at Twitter where she developed a customer segmentation program to track marketing investment ROI globally. Under her leadership as CEO of Performics the Publicis agency became the largest performance marketing company in the world with offices in 34 countries. Her experience in performance marketing that drives actions resulted in the book titled Marketing in the Participation Age, 2012. Before heading up Performics Middleton pioneered social advertising at Atlanta-based interactive marketing powerhouse marketing agency Moxie where she headed up analytics, research, social and innovation.

Before moving to the agency side of the business, Middleton worked 16 years at Hewlett-Packard where she managed every marketing function during her tenure pioneering both digital and search. Over her nearly 30 years in the advertising and marketing industry she's worked across virtually every category imaginable, and with iconic brands such as Nestle, Verizon, Coca Cola, Microsoft, Bose, Kohl's, Toyota, and Singapore Airlines to name but a few, and managed teams in 40 countries.

Middleton's most recent book, Grace Meets Grit: How to Bring Out The Remarkable, Courageous Leader Within (Bibliomotion, 2016), is designed to drive actionable behavioral change for women and men in the workplace and a new conversation around gender. Middleton also serves as a director on the board of Marin Software. Her work has been published in Forbes, Fast Company, The Huffington Post, Ad Week, and she has appeared on CNBC.

She loves the outdoors, fly-fishing, cross-country skiing, and horseback riding. Her work and family have her traveling often between Texas, Wyoming, and Idaho.