John Guyton (J.B.)

John (J.B.) Guyton is a Mixed Methods UX Researcher at AnswerLab since February 2022, specializing in gaming, AI, and accessibility. Collaborating with product teams from major companies such as Meta, Google, Coinbase, and PlayStation, John leads end-to-end user research projects to enhance user experience. Previously, as a Senior Research Manager at Screen Engine/ASI LLC, John managed research for Fortune 500 companies in the digital entertainment and gaming sector, overseeing qualitative and quantitative studies to inform design improvements. At RedSky Strategy, John organized research projects across tech, fitness, health, and entertainment industries while supporting project management and data analysis tasks. John holds a Master of Science in Market Research & UX Research from the University of Southern California and a Bachelor's degree in Clinical & Organizational Psychology from San Diego Christian College.