Sally Yoo

Senior UX Researcher at AnswerLab

Sally Yoo is a seasoned UX researcher with a strong background in product strategy and consulting. Currently serving as a Senior UX Researcher at AnswerLab since May 2022, Sally has previously held the role of AI Research Program Manager at Meta from June 2020 to May 2022. Prior experience includes working as a Senior Product & UX Consultant at EY from October 2017 to June 2020, and as a Product Strategist at Mattel, Inc. between May 2015 and December 2016. Additionally, Sally gained valuable experience as a Consulting Intern at EY in summer 2016 and as a Research Assistant at the Health, Emotion, & Addiction Laboratory (HEAL) in 2014. Sally holds a B.S. in Business Administration with a focus in Accounting from the University of Southern California.

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AnswerLab

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AnswerLab is the user experience research firm trusted by leading brands. They provide insights that improve engagement, reduce costs and increase conversion.


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