Anthem Public Relations
Fraser Crawford is a seasoned professional in the healthcare communications sector with extensive experience in strategic roles. Currently serving as Director at Anthem since May 2025, Fraser has previously held director positions at Edelman from November 2019 to January 2025 and at Porter Novelli London from June 2014 to November 2019. Fraser also worked as an Associate Director at Porter Novelli London and as an Account Manager at apothecom, a member of Huntsworth Health, from December 2012 to June 2014. Earlier career experience includes serving as Senior Project Manager at The Central Group, a strategic consultancy in the healthcare industry. Fraser holds a BSc (Hons) in Physiological Science, Biomedical Sciences from Newcastle University.
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Anthem Public Relations
The conversation about health has never been more important. There is an epidemic of misinformation, and a greater need than ever before to unite and amplify expert voices, who offer an antidote to this lack of information, confusion, mistrust and fear. Anthem turns science into powerful stories to create memorable campaigns that get people talking. In fact, the word anthem derives from the Ancient Greek antiphon meaning voices alternating harmoniously. We unite corporate perspectives with disease awareness, brand, and molecule-specific understanding. By embedding real-world insights alongside focused creativity, Anthem delivers campaigns that engage and connect people. We are a freethinking agency offering a fresh approach to healthcare communications. Our award-winning team creates ultra-engaging campaigns that unite, rouse and uplift to change people’s beliefs, behaviours and lives.