Anthill Agency
Simone Dreyer is an experienced marketing strategist specializing in digital techniques for the pharma and life sciences sectors. Currently serving as a Marketing Strategist at Anthill Agency since January 2023, Simone focuses on closed-loop tactics and content excellence to reshape commercial operations and drive growth. Prior roles include Strategist at Valtech, where Simone established relationships in the pharma sector to deploy omnichannel strategies, and Editorial Strategy Director at We Are Social, managing socially-led content strategies for notable projects like Expo 2020. In earlier positions, Simone developed the digital presence for various clients at Face to Face UAE and Socialize Agency, ensuring execution excellence and driving business outcomes. Simone holds a Public Management degree from Cape Peninsula University of Technology and a Paralegal Diploma in Civil Litigation.
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Anthill Agency
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Anthill Agency provides the digital strategies, content and technologies to better reach and engage healthcare professionals and patients today. We enable healthcare companies globally to deliver high-value omnichannel experiences, leverage the potential of AI for more relevant and personalised communication, and innovate technologies that bring efficiency and speed to your marketing organisation. Key areas of expertise: • Omnichannel HCP engagement • Pharma product launches • Pre-launch marketing campaigns • Patient communications • eDetailing and remote HCP engagement • AI content generation • Self-service detailing solutions • Channel orchestration • Conference activation programmes • Modular content implementation • Content excellence programmes • Veeva Vault activation