Anthura B.V.
Gert Hoogendoorn has a strong background in sales and account management in the horticulture industry. With experience in leading international sales teams and managing key accounts, Gert has contributed significantly to the growth and success of Anthura B.V. Gert's educational background includes a Master of Business Administration and a Bachelor of Business Administration & Agribusiness. Throughout their career, Gert has demonstrated expertise in market analysis, customer satisfaction surveys, and strategic planning.
Anthura B.V.
Anthura is the world’s number one in the field of breeding and propagating Anthurium, and is ranked amongst the best for Phalaenopsis. The motivation that drives the business is a passion for flowers and plants. The success of the business lies in the quality and the involvement of our people. Anthura is a dynamic company and places a high value on innovation. We closely follow developments and trends in horticulture and gardening. Developments are translated into beautiful new varieties and innovative growing techniques, aimed at growing Anthurium and Phalaenopsis more efficiently.