Anthura B.V.
Stefan de Hoog is an experienced product manager with a robust background in the horticultural industry. Currently serving as a Product Manager at Anthura B.V. since April 2017, Stefan has previously held positions such as Trademarkeer at PulZ Creative and Product Manager at Floricultura, where responsibilities included the development and marketing of orchid and green plant concepts and establishing new product strategies. With a significant tenure at Deliflor Chrysanten BV from 1999 to September 2015, Stefan oversaw marketing plans, led communication departments, and managed product introductions and exhibitions. Stefan holds a Bachelor of Science in International Marketing from Inholland University of Applied Sciences and completed advanced qualifications in BtoB and BM from NIMA.
Anthura B.V.
Anthura is the world’s number one in the field of breeding and propagating Anthurium, and is ranked amongst the best for Phalaenopsis. The motivation that drives the business is a passion for flowers and plants. The success of the business lies in the quality and the involvement of our people. Anthura is a dynamic company and places a high value on innovation. We closely follow developments and trends in horticulture and gardening. Developments are translated into beautiful new varieties and innovative growing techniques, aimed at growing Anthurium and Phalaenopsis more efficiently.