ANTI AGENCY GROUP
Samantha Lee is a seasoned media professional currently serving as Senior Media Manager at ANTI AGENCY GROUP since September 2023. Prior experience includes roles as Media Buyer at Channel Factory, Senior Associate in Digital Activation at OMD USA, and Paid Social Executive at Jellyfish. Samantha has demonstrated expertise in digital advertising, particularly in optimizing campaigns across platforms such as Facebook and Google, with significant experience in data analysis and creative preparation. Educational background includes a Master of Science in Strategic Marketing Communications from Fordham Gabelli School of Business and a Bachelor's degree in International Business from Brooklyn College.
ANTI AGENCY GROUP
Anti Agency Group (Anti) is a strategic marketing and advertising collective that strives to offer a refreshingly different experience in the advertising industry. Their founders have worked across various media holding groups, consulting agencies, publishers, and Fortune 500 brands. Anti’s decentralized approach allows them to assemble a unique team of media professionals for each project, resulting in swift, creative, and innovative advertising strategies for their clients. They’ve worked on numerous best-in-class campaigns for entertainment clients, such as NBCU, Broadway in Hollywood, Hamilton, Amazon Music, Peanuts, and Disney.