Lidia Fofanova

Lidia Fofanova is an accomplished marketing professional with extensive experience in strategic leadership and brand development. Currently serving as the Head of Education at ANY.RUN since February 2023, Lidia aligns marketing strategies with business goals. Prior to this role, Lidia worked at ESAB from January 2021 to February 2023 as a Senior Marketing Manager, where a comprehensive digital marketing strategy was developed, resulting in a 5% increase in online sales. Additionally, as a Marketing Manager at ESAB, strategic partnerships and event strategies were implemented, leading to nine new contracts that significantly boosted revenue. Earlier, Lidia was employed as a Marketing Project Manager at BYYD, successfully executing over 15 marketing projects and launching products in international markets. Lidia holds a Bachelor's degree in Marketing from Synergy University Dubai, earned between 2016 and 2020.