Alicia E. Peña is a Senior Experience Designer and product design advocate, currently working at ANZ. With a strong background in human-centered design, Alicia focuses on creating delightful user experiences through iterative processes that meet both business and user needs. Prior roles include Senior Experience Designer at Davanti Consulting and Senior Product Designer at SaferMe. Alicia has lived and worked in Mexico, Germany, and New Zealand, which enriches their multicultural perspective. They hold a Master of User Experience Design from Victoria University of Wellington and a Bachelor's degree in Industrial Design from Universidad Nacional Autónoma de México.
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