AO
Helen Ford is an accomplished marketing professional with significant experience in trade marketing and brand campaigns. Currently serving as Trade Marketing Manager at AO since March 2023, Ford previously held the position of Senior Brand Campaign & Partnerships Executive at SOLADO, a global fashion company, from January 2022 to February 2023. Prior roles include Marketing Operations Executive at Boohoo Group PLC, where Ford also engaged in various capacities including Junior Board Member and Visual Merchandiser. Ford's career began at Liverpool Football Club, where responsibilities encompassed Boardroom Bar Manager and Partnership Executive. Additional experience includes roles at Missguided, UKFast, MyCommonGoods, and Approch Direct. Ford holds a degree in Fashion Brand Management, Business and Marketing from the University of Lancashire, complemented by education at The City of Liverpool College and Savio Salesian College.
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AO
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When it comes to appliances and electricals, we’ve got the lot. Washing machines? Yep. TVs? Check. Mobiles? Absolutely. Everything except doorbells (just kidding, we’ve got those too). We’re the UK’s most trusted electricals retailer, and making customers happy is at the heart of everything we do. It’s such a big deal at AO that even our logo is smiling! And it’s no different for AOers. We care about more than what’s on your CV, because together we can do extraordinary things. AOers are the kind of people you want on your team. Whether they work in our Recycling plant in Telford or in one of our 19 depots across the UK - they’re 100% themselves. There’s no need to jump through hoops, because we want to see go-getters thrive – and the business, of course. That’s why it’s instinctive to care about the work, because every AOer has a huge part to play. We work at AO speed, but we’re not busy fools. Our time’s too valuable for that. Becoming the destination for electricals isn’t a solo gig, so we’re serious about getting together. We think we’re better that way - like Ant & Dec or fish, chips & mushy peas. Whether we’re in the same meeting room or different locations, we work as one AO.