AO World Plc is an online retailer of electrical products. The Company operates through two segments: online retailing of domestic appliances to customers in the UK, and online retailing of domestic appliances to customers in Europe (excluding the United Kingdom). The Company offers over 5, 500 stock keeping units (SKUs) in the United Kingdom, approximately 2, 000 in Germany and over 600 in the Netherlands. The Company offers a range of ancillary services, such as customer finance options, an unpack and recycle service, product care packs, and disposal and connection services. In the United Kingdom, the Company operates in approximately three categories: Major Domestic Appliances (MDA), Small Domestic Appliances (SDA) and Audio Visual (AV). The MDA market offers built-in appliances, such as dishwashers. The SDA market comprises small appliances, food preparation and floor care. The AV market includes television, audio, set-top boxes, digital versatile disc (DVD) and Blu-Ray players.

Retail

AO World

John Roberts

Simon Exton

Jonathan McCann

Michael Williams

The Software Development and Engineering team at AO World is responsible for creating, maintaining, and improving the company's online retail platform. This team collaborates on developing user-friendly web interfaces, optimizing backend systems for performance, and ensuring high-quality software through rigorous testing. By leveraging their diverse expertise, they enhance the customer shopping experience and support the company’s growth in the competitive online retail market.

Software Development and Engineering

The Marketing and Communications team at AO World is responsible for developing and executing strategic marketing campaigns to promote the company's extensive range of electrical products across the UK and Europe. This team focuses on digital marketing, brand communication, and customer engagement through various channels, including social media, paid media, and trade marketing initiatives. Additionally, they emphasize enhancing the customer experience by collaborating on UX design and delivering compelling digital content, ultimately driving brand loyalty and sales growth.

Marketing and Communications

The Project Management and Business Analysis team at AO World drives strategic initiatives by overseeing project planning, execution, and evaluation across various departments. They analyze business processes to identify opportunities for improvement, ensuring alignment with corporate goals while delivering optimal customer experiences. By collaborating with cross-functional teams, they facilitate data-driven decision-making and support the implementation of innovative solutions in the fast-paced online retail environment.

Project Management and Business Analysis

The Finance and Accounting team at AO World is responsible for managing the company's financial health through accurate accounting practices, financial reporting, and strategic analysis. This team oversees budgeting, forecasting, and resource planning, ensuring compliance with financial regulations while supporting the commercial operations. They also handle tax management, financial controls, and provide insights to drive profitability across both the UK and European markets.

Finance and Accounting

The Supply Chain and Procurement team at AO World is responsible for managing the sourcing and purchasing of electrical products and ensuring efficient inventory management across the UK and European markets. This team collaborates closely with suppliers to negotiate contracts, optimize procurement processes, and maintain optimal stock levels, all while supporting the company's commitment to delivering exceptional service and product availability to customers.

Supply Chain and Procurement

The Leadership Team at AO World is responsible for setting the strategic direction of the company, overseeing financial management, and ensuring operational efficiency. Led by the Chief Executive Officer, this team develops and implements policies to drive growth in the online retailing of domestic appliances across the UK and Europe, while fostering innovation in customer services and product offerings. The Chief Financial Officer manages the financial health of the organization, guiding investment decisions and financial planning, with support from the PA to ensure smooth administrative operations.

AO World

Org chart

Teams

Software Development and Engineering

Marketing and Communications

Project Management and Business Analysis

Finance and Accounting

Supply Chain and Procurement

Leadership Team

Offices

AO World

Org chart

Teams

Software Development and Engineering

Marketing and Communications

Project Management and Business Analysis

Finance and Accounting

Supply Chain and Procurement

Leadership Team

Offices

Related companies